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Exploring Study on Communication Startups in Brazil: Findings and Challenges

Exploring Study on Communication Startups in Brazil: Findings and Challenges

Lucas Vieira de Araujo

Abstract


Startups are amongst the main sources of innovation in several fields. In the communication field, however, the studies that approach this perspective lack of further attention, mainly in Latin American countries. The proposal of this article is to identify, characterize and evaluate the main communication startups in Brazil. In order to do so, an exploring, empirical research was performed, in which seven companies operating nationally and internationally were selected. Amongst the results achieved, we can highlight the absence of startups focusing on journalism; good levels of innovativeness to the country, although still low in comparison to international standards; and reduced participation of the private sector and universities in promoting and improving the innovation in communication.


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